New increasing demand to Vivo set foot in the mobile phone market of domestic government and enterprises
Tue Nov 19 14:34:57 CST 2019
New increasing demand to Vivo set foot in the mobile phone market of domestic government and enterprises
Vivo, which has 200 million users in the mass consumer market, today officially announced the overall solution for government-enterprise mobile phones.
On the morning of September 27, vivo held the second vivo enterprise ecological partnership conference and workspace platform presentation in Shenzhen, and released the "workspace platform solution" specially developed for the government and enterprise market. So far, vivo has shipped more than 200,000 mobile phones a month in the government and enterprise sectors, and is growing at a high rate of 50%, according to vivo officials.
In 2016, involved in the mobile phone market of government enterprises and enterprises, they have obtained procurement from government, enterprises, military police and so on.
According to the official introduction of vivo, the company actually began planning to enter the government-enterprise mobile phone market in 2016, and then set up the government-enterprise affairs department, Hou Desheng served as the general manager of the department. After more than a year of development, the Department now has more than 500 full-time team members, covering more than a dozen industry solutions.
According to Hou Desheng, vivo has formed a complete solution for government and enterprise market. Including mobile phone + custom development + industry program + industry software / hardware. Currently, vivo's government-enterprise program has more than 3 million users, including military barracks, police, government, education, enterprises and so on.
Compared with vivo's sales in the open market, the government-enterprise mobile phone market is a small crowd. Why does vivo like this piece of cake?
Liu Hong, vice president of vivo, said that since 2017, the growth of the smartphone market has stagnated or even declined. The growth rate of government and enterprise mobile phone market is fast and the potential to tap is huge. It is an important source of increment.
In fact, it is true that the data show that the domestic government and enterprise industry mobile phone market demand is growing, the current market capacity as high as 20 million units. It also has more than 80 million gray scale markets. The industry chain is also paying more and more attention to the market area.
Vivo new work domain platform solution, redefining government mobile phones
At present, many mobile phone manufacturers have also introduced their own government-enterprise solutions, but the industry mobile phones give the impression that they are stupid, big, heavy, ugly appearance, software systems are not working well.
To this end, vivo has proposed an industry solution that meets users' needs more. Vivo released a "workspace platform solution" specifically developed for the government-enterprise market, which combines the "personal domain" in the life scene of the mass consumer with the "workspace" in the special work scene, integrating the different needs of different consumers in different environments for mobile phone products, eliminating the trouble of multiple handsets switching back and forth. It brings more secure and convenient product choices and solutions to users of government, business, public security and other industries.
Vivo's "workspace platform solution" is similar to the "dual mode" of mobile terminal development, while satisfying the entertainment, social "personal domain" mode, and ordinary smartphone experience is no different; on the other hand, according to enterprise standards entrance depth customization, designed for a specific work environment "engineering" "Domain" mode, with manageable, developable, safe, professional features, support special isolation and closure, configuration of private networks and management and control applications. Although the two modes exist in the same mobile terminal, their applications, data, information and functions are isolated from each other, running independently and without interference.
In order to improve the security of the workspace, vivo also sets the scenario switching mode according to the usage environment. For example, ordinary government and enterprise customers can use keystroke fingerprint switching; customers with high confidentiality requirements can set dial password; customers with high convenience requirements can even realize automatic switching across scenarios. "Workspace" has in-depth customizable features, for more scene coverage, on-demand switching to facilitate easy life experience and requirements for safe and convenient work on the same mobile terminal to achieve perfect compatibility, both are correct.
At the same time, vivo also showed the first landing product of the work domain solution. The product is based on the vivo X21, equipped with a high-tech Colossus 660 AIE mobile platform, a 6.28-inch new generation full screen, 6GB + 128GB storage and storage, as well as a 24-million + 5-megapixel post-dual camera and a 24-megapixel front-end camera. Consistently, users are guaranteed to enjoy the vivo mobile phone products in both the "workspace" and the "personal domain" of the time and scene, to achieve "indiscriminate treatment".
Finally, vivo announced that it will adhere to the principles of openness, cooperation and win-win, maintain good relations with potential customers and partners in the industry, and strengthen communication and cooperation with more industry leaders and technology manufacturers by organizing business eco-partnership meetings and other forms, so as to achieve resource integration and promote a more powerful industry solution. The resolution will promote the common development of the industry.