The developing characteristics and problems on label printing industry

Label is an indispensable supporting product for packaging and other products, and label printing is now the "snow in the spring" in the printing industry, which focuses on the essence of printing, the application of many new technologies, new equipment and new materials.



1, development characteristics



In the "new normal", every industry and enterprise are considering how to deal with the challenges under the "new normal" through transformation, upgrading, innovation and development. Label printing enterprises, of course, can not be an exception, many enterprises have also made their own actions.



The direction of diversification has shifted from the simple printing of low value-added to the high value-added business in the past.



In recent years, anti-counterfeiting labels have attracted much attention, enterprises have begun to provide anti-counterfeiting marketing solutions for end users, from the label anti-counterfeiting and marketing Organic combination, and then extended to anti-counterfeiting logistics integration, anti-counterfeiting product development integration and other fields, to become a design, anti-counterfeiting, packaging in one integrated service provider. . In the new market environment, many label printing enterprises have begun the road of transformation and innovation, diversified production, to provide value-added services.



Typical enterprises such as a printing company in Shenzhen of China. Under the leadership of the brand positioning of "Opening Wisdom Interconnection of Products", it chooses the traditional adhesive label as the mass production and profit maintenance, and takes the "Wisdom Label System" as the development core, gradually forms the brand characteristics of the enterprise, and drives the new profit growth point of the enterprise. The company is committed to helping customers build intelligent interconnected ecosystem and achieve seamless interconnection. The future development direction is to consolidate and develop the traditional label product market, focusing on the development of flange's unique smart label technology system, the formation of traceability label and new material development as the core of the new business module, for the cooperation of customer personalized customization software solutions.



Carrying out technological innovation, transformation or introduction of new equipment



The transformation of traditional label printing enterprises needs not only innovation, but also the introduction of new thinking mode, breaking through the inherent shackles, reforming the original equipment or introducing equipment to develop new business.



Typical enterprises such as a technology company in Tangshan of China. The company has developed blood label products and smart blood labeling machines that do not use carbon ribbons. Blood labeling products without carbon ribbons have the following advantages: in the process of printing blood labels, there is no need to install carbon ribbons and remove discarded carbon ribbons, to eliminate the impact of volatile gases generated by heating carbon ribbons on the office environment of the station; to reduce the number of unqualified blood labels caused by carbon ribbon pleats and other reasons; No. And the information of blood products can be preserved for more than 10 years, which satisfies the demand of blood collection and supply industry and has significant social and economic benefits.



When the blood is qualified and prepared into different blood components, the intelligent blood labeling machine developed by the company can replace the manual, realize the "sweep-and-clean-and-stick-and-check" system, ensure the one-to-one labeling of blood bag label and blood donation code, reduce the labor intensity of staff, improve work efficiency, and realize the blood labeling process. Automation, standardization and informationalization escort the blood quality control and blood transfusion safety.



Focus on future directions



In recent years, although the label printing enterprises are affected by the economic situation, the profit has declined compared with previous years, but still stronger than the traditional printing enterprises. At the same time, in a not optimistic environment, entrepreneurs are not stagnant because of the bad market situation, are actively trying to change the status quo, in order to better development space.



2, problems



Although the label printing industry is still at the forefront of development in the whole printing circle, it can not be ignored that there are also many problems that we need to look at and solve.



Talents and employment problems



People are the fundamental development of the industry and enterprises, at present, many label printing enterprises are facing the problem of talent shortage.



(1) Nowadays, the awareness of employees'rights has been gradually enhanced, and higher demands have been placed on salary, working hours and working environment, resulting in greater mobility of employees than in the past.



(2) Unbalanced labor structure, technology is the key to the foothold of enterprises, skilled workers nowadays more rare than technologically advanced equipment. In fact, the shortage of skilled workers is widespread in China, especially in developed manufacturing areas, and skilled workers are generally difficult to recruit. Even if wage conditions are constantly improved, it is difficult to alleviate the demand of enterprises.



Living environment problem



For label printing enterprises, the living environment is increasingly harsh, which comes from different aspects, generally as follows:



On the one hand, the impact of the economic environment, resulting in a decline in profits, on the other hand, fixed annual increases in the cost of labor, food, factory rent, various types of certification and evaluation costs, social security, provident fund, etc., these are only increased.



In order to adapt to the development of the industry and meet the needs of consumers, while updating the equipment, we should also carry out research and development of new technology, and at the same time, to ensure stability, the salary of technical personnel and employees has gradually increased.



Recently, the high pressure policy of environmental protection departments has also left many enterprises at a loss.



For this reason, many enterprises can only open source and save money, reduce costs in various links, strictly control waste, and survive tenaciously in the cracks. There are also suggestions for enterprises to give policy support to some legally managed and developed enterprises, especially high-tech enterprises.



Technical transformation and equipment upgrading



Label printing